Did you know?
Consumers see around 2,700 advertisements per day.
It’s true. We see so many ads, our minds usually don’t register when we see one. Are your company advertisements among the thousands of ads being seen and ignored by consumers? Here, we will look at five advertisement techniques that have been used effectively by other businesses. Depending on your business type, any of these techniques could be utilized in driving up sales and awareness of your products/services.
However, before, we look at these techniques, we should note the importance of considering and defining which groups of consumers your advertisements are targeting. If your advertisement does not appeal to a certain group, the likelihood of the ad being rejected and viewed as not important to the viewer is increased dramatically.
It’s a cliche, but still applicable to the world of marketing and advertising: “First impressions last a lifetime”. Your company’s advertisement is often the first publication a customer will see related to your business. If your advertisement has a high likelihood of causing annoyance, it will reflect on the values and intent not only of your advertisement, but also your business. Caution and careful consideration is essential when choosing an advertisement type. You don’t want your advertisement to have the opposite effect of it’s intended purpose.
HEADLINES THAT GRAB ATTENTION
The title (or first line) of your advertisement is the first contact customers have with your promotion. According to the Professional Advertising website, the headline is 70% responsible for how effective your advertisement will be. Whether you are promoting your product from content marketing articles, the Internet, or TV, if the attention of the audience is not attracted within the first 5 to 10 seconds of listening or reading, you will lose the customer’s attention. Questions, topics of strong interest, and controversial subjects if written in a way that causes interest are useful methods of attracting attention. For example, the title, “Are Your Advertisements Attracting Customers?” is a fairly attractive title, however, “Are Your Ads Repelling Customers?” is more eye-catching because it capitalizes on something all companies seek to avoid: repelling customers. Furthermore, “7 Most Hated Ad Techniques – Are Your Ads Repelling Customers?” is most effective because it empathizes with strong feelings or opinions many people have.
Accessing customers through social networking is an excellent method of advertising and widely utilized by businesses. According to recent data, over one billion people actively used Facebook in 2015; 100 million people use Instagram; and according to the Wall Street Journal, 974 million people used Twitter (although some of these members were inactive.) What does this mean for your business? You have an incredibly large number of people who are easy to access online, and many times, reaching these people can be free. Many companies post articles, videos, and other publications on their account page. If their publications are interesting to viewers, they have a greater chance of getting shared. Additionally, your company website is another Internet tool that should be updated and ready to be used by viewers.
The demands and preferences of the upcoming generation of consumers is quickly changing and your company needs to be ready to meet these changing demands. According to Paw Research, 72 percent of Millennials (also known as Generation Y) research and shop online before going shopping at a store. Paw Research also found that Millennials are the largest group of consumers to surf the Internet while in the store to take advantage of the best prices. These statistics helps companies to realize their potential they have to compete with other companies online. Many companies recommend including SEOs (search engine optimizations) into your website to increase the traffic to your website.
A cross-promotion is when two or more companies who sell similar services/products pair up to fund an advertisement. This type of marketing has obvious benefits including cutting the ad prices in half and broadening the reach and potential of your company’s information. Your company might sell gardening seeds, another company might sell gardening tools or decorations. By teaming your resources together, both businesses can support the growth of the other.
FAMILIARIZE YOUR LOGO
Have you heard of the word, “premiums”? Premiums is the marketing word for commonly used items that bear your company’s name, logo, or catch phrase. Many companies invest money printing these elements on various items, such as hats, t-shirts, flash drives, or cups; these items are highly likely to be used repeatedly and will form a lasting subconscious memory of your company in the mind of your customers. As your customer uses the item with your logo, they will be reminded again and again of your company.
Want customers to remember your advertisement? Humor sells. It has been said, “people will forget what you say to them. People will forget what you look like. But they will remember how you made them feel.” This concept strongly applies to marketing. Furthermore, humorous materials have greater chances of being shared on social networking sites.
Does your company stand out from the other advertisements? How can your product/service advertisement become the one ad of the day day people remember?